EMBA:entrepreneurial management（MBA系列：创业管理）（英文原版）

本书作者：Robert J Calvin 著

yoyobao编号：book43319
作　者： Robert J Calvin 著（点击查看该作者所编图书）
出版社：McGraw-Hill Trade（点击查看该出版社图书）
出版日期：2002-7-1
ISBN：　0071382003
装帧开本：胶版纸/0开 / 0页/0字
版次：1
原价：￥255

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图书介绍
Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experienceplus in-depth examinations of real-world start-up successes and failuresto detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

本书从教你如何撰写清晰、具有说服力的运营计划书开始，一步步地讲述如何评估并获得资金协助，如何利用有效的定价策略、定位和目标管理方法来赢得业绩，获得盈利，从而让你通晓成功创业者的各项战略、战术。

图书目录
Introduction:The Proven Formula for Success
PART ONE FINANCE AND CONTROL
Chapter 1 Writing a Business Plan or a Strategic plan
Chapter 2 Proper Financing
Chapter 3 Financial Controls
PART TWO MARKETING AND SALES
Chapter 4 Differentiation,Target Marketing,and Target Customers
Chapter 5 A Cost-Efficient,Effective Sales Organization and Marketing Approach
Chapter 6 Inexpensively Creating a Demand for Products and Services
Chapter 7 Proper Pricing
PART THREE BUSINESS DEVELOPMENT
Chapter 8 Buying an Existing Business
Chapter 9 Developing and Introducing New Products and Services
Index

作者简介 - Robert J Calvin
　　

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